Bespoke / Personalised Labels

Why Personalise?

Consumers and producers are always looking for new ideas to make products more attractive and bespoke / personalised products are becoming the popular way to achieve this. Here are a few reasons why.

• Increase perceived value of the product
• Longer retention of the product and packaging
• Over half of consumers see customer packaged products as more valuable
• Enhance the customer brand & shopping experience
• Increase foot traffic in physical retail situations
• Create a positive & memorable association with a brand & product
• Increase revenue by adding value to your product. Brands that integrate digital personalisation for customers are seeing revenue increase by 6 – 10% which is two to three times faster than brands that don’t
• Increased social media visibility

Nutella & Vegemite Case Study?

Here is a case study from Afinia showing how the L301 label printer was used in store for a campaign across Australia to personalise labels as the customer made their purchase. There were two products personalised so have a read and get in touch if you’d like to understand more.

View Case Study

Popular equipment

A number of the printers supplied by HD Labels would be suitable for providing personalised labels. Which is best for you will depend on a number of factors including the type of product to be labelled, the product size and the volume of labels required. The Afinia L301 was used in the Nutella case study as it’s small and high quality. This isn’t super quick though so perhaps the Afinia L701 would be needed if things were printed while the customer waited.

Our knowledgeable team can help guide you through the process.